Buyer’s guide
AI search optimization services: what businesses should actually expect
A practical guide to AI search optimization services, the work involved, what can be measured and how to judge whether a provider is credible.
· 8 min readResearch and guidance
Understand how buyers find businesses through AI.
Clear, practical answers about AI search visibility, grounded in buyer questions rather than marketing folklore.
Practical guide
Generative engine optimization: a practical guide for businesses
What generative engine optimization means, how it relates to AI recommendations and which changes are genuinely useful.
· 7 min readPlain-English comparison
AEO, GEO and AI SEO: what’s the difference?
A plain-English comparison of answer engine optimization, generative engine optimization and AI SEO, including what businesses should focus on.
· 6 min read